FEATURE REQUEST — Collect Payment Element: Dynamic Pricing Support

Component: Funnel Builder → Collect Payment Element

Priority: HIGH — Direct Revenue & Retention Impact

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WHY GHL SHOULD BUILD THIS FIRST

This is not a nice-to-have. This is the single missing feature that forces GHL users to maintain an active ClickFunnels, ThriveCart, SamCart, or Kartra subscription alongside their GHL account — every month — just to run a complete sales funnel.

Here is the competitive gap in plain numbers:

• ClickFunnels — dynamic pricing native on all plans ($97-$297/mo)

• ThriveCart — dynamic pricing native, one-time fee (~$495)

• Kartra — dynamic pricing native on all plans ($99-$429/mo)

• SamCart — dynamic pricing native on all plans ($79-$319/mo)

• GoHighLevel — NOT SUPPORTED (this request)

Every platform above is being paid for right now by GHL users who would cancel those subscriptions tomorrow if GHL closed this gap. That is recurring revenue GHL is funding for its own competitors.

GHL wins on CRM, SMS, automation, AI, and platform depth — no debate. But when a user sits down to build a real sales funnel with an upsell and downsell, they hit this wall and open ClickFunnels. That moment of leaving the GHL environment is where churn begins. Fixing this keeps users inside the GHL ecosystem for the full funnel lifecycle.

This is not a feature request. This is a retention play.

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THE SEVERITY — WHAT USERS FACE TODAY

The Collect Payment element currently supports only two amount modes:

• Fixed Amount — a price hardcoded in element settings that never changes

• User Input — an open field the buyer can type any number into

Neither works for a sales funnel. Here is why:

A real funnel is not a single fixed price. A buyer moves through steps — they add an order bump, accept or decline an upsell, take a downsell offer. By the time they reach the payment step the total has already been determined by their choices. There is no supported way in GHL to pass that calculated total into the Collect Payment element automatically and securely.

What builders are currently forced to do instead:

• Create a separate checkout page for every possible price combination

(1 page for base price, 1 for base + bump, 1 for base + upsell, etc.)

• Use CSS or JavaScript to hide and pre-fill the amount field

(INSECURE — any buyer can open browser dev tools and change the value)

• Pay for a second platform just to handle the checkout step

None of these are acceptable solutions for a platform marketed as an all-in-one funnel builder.

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WHAT WE ARE ASKING FOR

Add one new mode to the Collect Payment element: Dynamic Amount.

How it works:

• Funnel steps calculate the total based on buyer selections

• That total is passed to the payment page automatically via URL parameter

(e.g., /checkout?amount=64.00) or GHL custom value

• The Collect Payment element reads the value, displays it to the buyer, and locks it

• The amount is enforced server-side — impossible for the buyer to manipulate

Real-world example every GHL user will recognize:

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EXPECTED BEHAVIOR AFTER THIS IS BUILT

• Collect Payment element includes a Dynamic Amount mode in settings

• Amount accepted via URL parameter (?amount=64.00) or GHL custom value

• Amount displayed to buyer and locked — enforced server-side on transaction

• Existing Fixed Amount and User Input modes remain fully unchanged

• Users can run complete upsell and downsell funnels entirely inside GHL

• No competing platform subscription required

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CURRENT WORKAROUND

None that is secure. CSS and JavaScript field hiding does not prevent a buyer from opening browser developer tools and manually changing the payment amount before submitting. This is a real financial risk for any GHL user relying on this workaround in a live funnel today.

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BOTTOM LINE

GHL is already the superior platform on every dimension that matters for running a business. This one feature closes the last credible gap that justifies a competing funnel platform subscription. Build this and GHL becomes the only tool serious funnel builders need.