Split Test Different Products/Offers Within Same Funnel Step (OTO Testing)
W
Wallace Hamilton
OTOs & Upsells are where the REAL money's at. We need the ability to split test DIFFERENT products against each other in the same funnel step. Especially for OTOs.
Example:
- 50% of buyers see Product A as their OTO
- 50% see Product B
- Let's actually see which product converts better at that step and increases AOV
This is CRUCIAL for maximizing revenue per customer. Right now we're flying blind by just "guessing" which product makes the most sense as an OTO.
How to implement:
- Option to add 2 different products in ONE funnel step
- Ability to assign a specific product to Variation A vs. B
The ability to test different products (not just different pages of the same product) would be a game-changer for increasing AOV.
Who else wants this?
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