Product Area: Funnel Builder / Payments / Order Form Element

User Story: As an agency running e-commerce funnels for clients, I am experiencing significantly low conversion rates and losing sales directly because the native Orderform element is outdated, clunky, and does not inspire consumer trust.

The current Orderform element is one of the weakest links in the entire GHL platform for e-commerce. Its design, layout, and functionality are stuck in the past, leading directly to high cart abandonment.

Outdated Look & Feel: The design is not modern and does not look as secure or professional as competing platforms (especially Shopify).

Poor Mobile Experience: The form is "responsive" but not "mobile-first." It's clunky, requires too much scrolling, and is difficult to use on a phone, which is where most of our ad traffic comes from.

High Friction: It lacks key features that are standard on high-converting checkouts, such as address auto-complete and one-click payment wallets.

This isn't just a "nice-to-have" design update. This is a conversion-critical issue.

We spend thousands of dollars on ads to drive traffic to these funnels, only to have customers abandon the sale at the final step because the checkout form feels untrustworthy or is too difficult to fill out.

Our funnel conversion rate at the checkout step is dramatically lower than on any client stores running on Shopify. This friction directly hurts our clients' revenue and our agency's reputation.

Shopify has spent billions optimizing its checkout. We don't need to reinvent the wheel—we just need to adopt the features that are proven to convert.

We request a complete overhaul of the Orderform element to include the following:

Key Feature Requests:

Native Apple Pay & Google Pay: This is the #1 priority. The lack of one-click payment wallets on mobile is a primary cause of abandonment. This needs to be a seamless, one-click integration.

Modern, Trust-Inspiring Layout: Offer templates that mimic the Shopify checkout (e.g., customer info on the left, a persistent order summary on the right that shows the product image and price).

Address Auto-complete: Integrate with Google Maps API to automatically complete addresses as the user types. This reduces errors and friction.

Better Field Validation: Show field errors (e.g., "Invalid email") in-line and before the user hits the submit button.

Visually Appealing Order Bumps: The current "checkbox" order bump is low-converting. We need a modern, visual bump (like Shopify's post-purchase upsells) that shows an image and a clear offer.

Trust Badges: Make it easy to add trust badges (SSL certificates, payment logos like Visa/Mastercard) directly within the form structure to build confidence.

Conclusion

Upgrading the Orderform to a Shopify-level experience would be one of the single biggest value-adds you could bring to the funnel builder. It would immediately increase revenue for all GHL users who sell products, solidifying GHL as a true all-in-one platform for e-commerce businesses and agencies