N
Nick Chauhan
Problem:
GHL's AI builder and page builder are... not competitive right now. They're limited, and the AI-generated designs look like every other AI-built site. Users are forced to either hand-build everything (slow) or use external tools like Lovable/Claude (which means they're thinking about leaving GHL).
The real issue is when someone tries to paste clean code from an external AI tool into GHL, it breaks the visual editor and tanks the UX. It gets dropped into a "Custom HTML" block, which means it's no longer editable in GHL's native editor. You lose the whole point of having a visual builder.
The Solution:
Open up a JSON import/export system for the page builder. Let users paste a structured JSON object (similar to how Elementor or Bricks work) and have GHL instantly convert it into native, fully-editable elements (rows, columns, headlines, buttons, etc).
When you drag a "Headline" into a "Column" in GHL, the backend saves a JSON object that looks something like this...
{
"type": "headline",
"text": "Welcome to my Funnel",
"style": { "color": "blue", "font-size": "32px" }
}
Problem right now... GHL keeps this structure "internal" or proprietary. If you paste code, they treat it as a "Custom HTML" block, which breaks the visual editor. By opening up an import function for that raw JSON structure, you allow external tools to inject native elements rather than "dumb" HTML code.
Basically... stop trying to build the best AI designer. Just build the door.
Why This Wins for GHL
  1. You Stop Chasing AI
GHL doesn't need to out-engineer OpenAI or Anthropic. They're never going to. But if you expose a clean schema, external AI tools will generate GHL-compatible designs for free. Let Claude/GPT/Gemini be the designer. GHL is the delivery layer. You own the ecosystem without the R&D burden.
  1. You Solve the Blank Canvas Problem
Biggest friction point for new users is starting from scratch. If someone can drop in a JSON-generated funnel and instantly get a fully-built, editable page... user onboarding gets way easier. First-time users don't bounce. They commit.
  1. Vendor Lock-In Actually Works
Counterintuitive... opening up import/export makes people stay, not leave. If I can easily bring clean designs into GHL and edit them natively, I'm not looking for alternatives. I'm invested in your platform.
  1. Marketplace Opportunity
Users start sharing "GHL JSON blocks" (hero sections, pricing tables, sales sequences). Agencies build migration tools that convert ClickFunnels/WordPress designs to GHL-native format. The ecosystem explodes without GHL doing the work and updating the library.
  1. Turbocharge Your AI (If You Build One)
If GHL eventually builds robust internal AI, having a standardized JSON schema means the AI can reliably manipulate layouts. It's easier to train a model on structured data than on visual code. You already have the infrastructure.
  1. What This Looks Like
User opens Lovable → generates a clean landing page → exports as JSON → pastes into GHL → everything appears as native GHL elements → fully editable in the visual builder.
No broken custom HTML.
GHL's builder isn't losing because it's too simple. It's losing because it's too limited compared to what external tools can generate in 60 seconds. Instead of fighting that battle, lean into it. Be the best destination for AI-generated designs, not the best AI designer.
Expose the schema. Let the AI models do the heavy lifting. Own the platform. Win.
Why Now
Every major builder (Webflow, Wix, ClickFunnels) is scrambling to figure out their AI story. The ones winning aren't trying to be AI designers, they're making it stupid-easy to bring external designs in and own them natively. GHL has a window to get ahead.