Further Speed Optimization
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Irvin Dominguez
We need faster funnels/landing page speed.
When looking at my conversions, speed really does makes a difference. We have been testing the exact same landing pages, one built with GoHighLevel (1.7s) vs. landing pages built in-house that are much faster with load speeds of sub 1.0s (0.88s to be exact) and it really makes a difference.
We get an average of 4%, almost 5%, more conversions. This has a dramatic effect on our CPA decreasing it by 18-20%. In our case, that's a $88 difference in our CPA. The benefit we get from GHL is that it's obviously faster to iterate but the speed is not there.
If we can get further speed optimization, that would be a game changer in results and the bottom line profits.
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Laure Houssain
+1 for speed optimization.
That's really too bad that you can't use GHL pages for Google ads. Ad costs are high enough.
I was going to ask for automatic image optimization and Webp image conversion as this seems to be one of the biggest issues with FCP.
An automatically add width and height of images.
But that doesn't seem enough while looking at GHL. I see a DOM related error.
Webcore vitals of GHL home page pass on Desktop and fail on mobile, but mobile is +> 80% of traffic, so this requres progress.
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Irvin Dominguez
I believe the biggest issue is the FCP. The speed isn't too bad, but FCP is on par with the full loading speed. If we could just get the FCP to be faster, I think that would make everything appear quicker.
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Sales & Marketing
Irvin Dominguez: We are working on improving speed. We would love to hear your view and take your feedback and incorporate. Can you please book a call from the calendar. https://speakwith.us/prakhara
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Marketing Cloud Agency Admin
Sales & Marketing: Agreeing with Ivan here. We have played with the page builder extensively and not found a suitable optimization solution that allows for the level of creativity we require. As a result, we have moved landing pages that are tied to Google Ad Campaigns off GHL. The Page speed on GHL greatly affected our page quality score/ and thus our Google Ad costs. :(
Adding support for straight HTML 5 without the page builder layer might also help with the load time optimization. FYI, We have tried to do straight coded site using the CODE Element in the builder and not seen any measurable improvement.
I am sure you are already aware of how a page quality score affect Google Ad Costs.