Funnel Stats Should Show the Total Amount Minus Discounts from Coupons
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Mariah | FG Funnels Support Team
Currently the funnel stats "amount" column shows the total cost of the product, but does NOT subtract the discount applied by a coupon. So, the amounts in the funnel are inflated, making it seem like more money was brought in than there really was. Therefore the "Amount" and "Avg. cart value," in the sales section are incorrect. The "Earnings / Pageview" section stats are incorrect as well because of this.
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Sales & Marketing
Merged in a post:
Funnel Stats Should Count the Total Amount Minus the Coupons applied
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Andrea Miramare Castillo
When buyers use a promo code, the amount and the average value listed in the funnel stats show the full amount of the orders before the discount. So the amount and average cart columns have the wrong totals and that data is not accurate for reporting then.
The Stats logic should be updated to recognize the coupon codes and show the correct data.
J
Jennifer Russell
It would be great to have the actual amounts they paid be accurate (versus not actually list what they paid after discounts) and an LTV (lifetime value) calculated for each contact so we have that information added up for all purchases that takes this into account the ACTUAL amounts that they were charged.
Right now there is no way to look at this information and the contact records don't seem to have payment information in their API either so we can't even send this information to another database to calculate it.
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Stacey Albert
This change would make reporting much more accurate.
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Derek Woodward
WE TOTALLY NEED THIS, it's not accurately reporting stats!