For true urgency, we need to be able to set a hard date and time for something to expire. So if we do a webinar and pitch an offer that expires in 1 week at midnight EST, and someone clicks on the page after that date & time, they see "This offer is expired" along with alternate content.
And I'm not talking about a Deadline Funnels style counter that only starts counting when they first click the page. No, the time end at a specific time and date no matter when they first view the page... if at all. So if the first time they click the page is after the deadline, they only get to see that it's expired.
Yes, like most things, this can be done manually. But GHL is at its absolute best when automating things!