Allow Event tags/categories to automatically contribute to customer interests and segmentation when a Contact purchases or attends an event.

For example, if an Event is categorised as “Live Music” and “Tribute”, customers who purchase tickets could automatically become part of those interest audiences.

These interests should be available in Smart Lists, Workflows, email/SMS segmentation, advertising audiences and reporting.

This would allow venues to build meaningful customer profiles automatically based on actual purchasing and attendance behaviour, without needing to manually create and maintain separate Contact tags for every individual event.