Namecheap and other registrars have been increasing domain renewal costs by ~10% year for the past many years. HighLevel currently offers Twilio pricing at cost, and Cloudflare offers domain registration / renewal at cost. HighLevel should implement the same strategy for domains. We pay for the platform, we shouldn't be paying a marked up pricing for domains too.

HL claims that its pricing is "very competitive" and "unbelievable" but it's actually 20-30% higher than competitors.