Objective: Improve metric tracking, lead distribution, and internal communication among user groups within the platform.

Current Problem:

Currently, GHL only allows the addition of individual users without the ability to organize them into teams. This limitation impacts:

Group Metrics: It’s impossible to analyze conversion rates, performance, or productivity by team (e.g., sales team vs. support team).

Uneven Lead Distribution: Leads are assigned to individuals, not teams, which can overload some users while leaving others underutilized.

Fragmented Communication: There’s no way to send targeted notifications to specific groups (e.g., alerts to the sales team about hot leads).

Proposed Solution:

Introduce a "Teams" feature within GHL, with the following functionalities:

Hierarchical Organization: Allow admins to create teams (e.g., "Sales SP", "24/7 Support") and assign users to multiple teams if needed.

Customizable Permissions: Define access levels by team (e.g., sales team can edit pipelines, marketing team can only view reports).

Custom Dashboard:

View total conversion by team (e.g., how many leads from Team X became customers).

Compare performance between teams (close rates, response times, etc.).

Filter reports by team for strategic analysis.

Automatic KPIs: Generate metrics like "Team Conversion Rate" or "Leads Assigned per Team" in charts and tables.

Automated Rules:

Distribute leads evenly among team members (e.g., round-robin).

Prioritize teams with lighter workloads or higher conversion rates.

Assign leads based on tags or specific criteria (e.g., SP leads → SP sales team).

Workload Balancing: Prevent overload by monitoring how many leads each team is handling.

Targeted Alerts:

Send real-time notifications to entire teams (e.g., "New urgent lead for the sales team").

Integrate with channels like Slack, email, or push notifications within GHL.

Automated Reminders: Notify teams about pending tasks (e.g., follow-ups for unattended leads).

Strategic Importance for GHL:

Scalability: Larger businesses need to manage multiple teams without losing the big-picture view.

Decision-Making: Team metrics help leaders identify gaps and reallocate resources effectively.

Customer Experience: Evenly distributed leads are attended to faster, boosting satisfaction.

Competitiveness: Platforms like HubSpot and Salesforce already offer this feature – GHL needs to keep up.

Example Use Case:

A marketing agency with 3 teams (Sales, Onboarding, Support) would use GHL to:

Measure which team converts the most leads into meetings.

Distribute 100 leads/day evenly among 10 sales reps.

Send an automatic alert to the support team when a client opens a critical ticket.

Technical Implementation Suggestion:

Simple UI: Add a "Teams" section in the settings menu, with drag-and-drop user assignment.

APIs for Automation: Allow teams to be used in workflows (e.g., "Send lead to Team X if tag is Y").

Integration with Existing Features: Link teams to pipelines, calendars, and campaigns.

Why This is Urgent:

Businesses are migrating to GHL for its flexibility, but the lack of team management limits its use for medium/large organizations. This feature would transform GHL into a truly competitive all-in-one platform.