it is a basic function we have in most office tools for years now, searching the whole segment for a certain phrase (can be exact or not) and replacing that with another. This can be utilized very well in the marketing sections as well as triggers sections. This came after inputting a full 12-month campaign, with a weekly message, one to email one to text. that is 96 messages. After the fact we noticed the link had a mistake, and one word in some of the messages had a typo. to fix that we had to go each message one by one and it took a lot of time and effort, while this simple tool can make it all happen and fixed in the blink of an eye.