The "Last Email Opened Date" Filter Needs to Be a Workflow Trigger
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Mariah | FG Funnels Support Team
If "Last Email Opened Date" was a workflow trigger then we could easily trigger automation for inactive subscribers, such as adding them to a re-engagement workflow.
We cannot just create a custom field on the contact record, because this would lead to loop locks in our workflow, since the open trigger would be triggered to much.
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Keith Besherse
I agree with the concept. The problem is, we get false positives from the Email Service Providers. So, basically every email is "opened" by the spam filter to inspect for malicious content. Last email click-through or replied would be more precise.